In January I usually write something in answer to all the ‘New Year, New Me’ noise. This year I find myself exhausted that it’s still so loud. I genuinely don’t understand how the diet industry, fitness hacks & self help scammers still have such a hold on people.
I’m pretty sure almost everyone is aware that New Year’s resolutions are ineffective. January 1st is just an arbitrary line in the sand. You aren’t more likely to break a habit or change behaviour because it’s a new year. In fact, given how meh January is we’re probably less likely to manage big changes. That’s before we even start on the things folk are dying for us change. Lose weight, tone it up, don’t eat that, hustle harder, conform! The only thing that changes is the spin the charlatans put on it. I just don’t understand why so many people are still falling for it. Shrinking your body won’t shrink your problems. There are no good or bad foods. Your value is not measured by your productivity. No arsehole in a sports bra or with the a podcast can fix your life.
The frustrating part is, deep down, I believe people know that. Which to me, means that everyone hawking their miracle cure are exploiting the vulnerable. They purposely target this shit at people who are grasping for answers. It’s a scam. The diet industry, the fitness bros & self help gurus don’t have the answer. And they know it.

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