I recently watched, with amusement, some beauty bloggers on Twitter get a tiny bit annoyed with Aldi for it’s penchant for blatantly ripping off big brands. I am bemused at folk who not only want to pay £40 for something that can be produced for a fiver, but also want to defend the rip off merchants. I am all for dupes, in fact, I find Aldi’s bold faced copies hilarious.
Their latest target is Benefit. A brand I used to love, but have zero good feelings for since they resumed torturing small creatures. I was delighted to discover that they were doing a They’re real dupe, but didn’t raise my hopes for two reasons. Firstly, it seemed too good to be true and also my local Aldi is pretty small, so it doesn’t get always get the cool beauty lines. Well, colour me happy because I was wrong on both fronts. Too Legit is both available & kind of great in my neighbourhood. Listen, if I can get a cruelty free & amazing mascara for £5.99 I honestly do not care what brand it is. In addition to that I just don’t understand anyone who doesn’t find this kind of outrageous copying hilarious.
As is always the case in places like Aldi, I bought other things purely because they were right there. One of which was this Smashbox dupe. I have never purchased any smashbox products. However, I do frequent social media where folks are always raving about their photo finish primer. So, of course I bought the Aldi dupe. I have not tried the original nor do I know if Smashbox are despicable, but I do feel ‘Insta ready’ wearing just this primer & aforementioned mascara. Again, I cannot not help but be tickled by attention to rip off detail.
Here is my very own face both completely bare and covered in solely these products. I am genuinely impressed and disgruntled that it is clearly so easy to cheaply make these potions. Seriously, if Aldi can do this ethically, stop giving those designer brands your money.
I didn’t intended posts like this to become a regular thing, but I just keep coming across lovely products that I want to share. I’ve never been a brand snob, so where a product comes from really doesn’t phase me. If it works & it is cruelty free, I’m happy. Thus, I bring you some more budget beauties.
Aldi would not usually be my go to for beauty shopping. However, a beauty & skin care expert friend tipped me off about their Lacura range. Their skincare range has the ingredients you’ll find in premium products, but for a fraction of the price. On that recommendation I decided to try some of the products about 18mths ago & haven’t looked back. I quickly fell for their Q12 serum. Like a lot face creams it claims to prevent wrinkles & smooth fine lines. I’m lucky enough not have much of a wrinkle problem yet, so I can’t verify the veracity of those of those assertions. What I can say is it’s an excellent moisturiser plus my skin feels softer & firmer. It’s also significantly cheaper and delivers much better results than the more prestigious brands I was using. I swiftly added Lacura’s Expert Intensive Care serum as a night cream & am equally pleased. In short my skin feels soft, smooth & my dry patches are a thing of the past. Oh & the both smell divine.
The Lacura eyeshadow palette was a complete impulse buy. In typical random Aldi fashion it was beside some light bulbs I needed. I brought it home & promptly forgot about it. That is until bloggers started to moan about it on Twitter. Apparently some beauty bloggers are sick of ‘dupes’ & just want us all to buy the real deal. Well, their distain reminded me that I had just such a faux & I promptly gave it go. Guess what? This palette is lovely. It’s a standard natural type collection with some neutrals & metallics. The shades are cool, the brush is nice & it it has staying power. I really don’t see what anyone is complaining about. If you need things to be from Urban Decay, go ahead and buy your heart’s desire. In the mean time I am totally behind these purse friendly versions that are also great quality. Not everyone has the ability to splash out on the big names; I love that there are now good options to accommodate that. For my own part, even when I do have extra to spend I have zero interest in rewarding high end brands for overcharging. If Aldi can create fantastic (& cruelty free) cosmetics for less than a tenner, anyone can. If you want me to pay you much more, you better be offering much more. I’ll definitely drop some cash on something excellent, but if its equal is in the supermarket, it’s going in my trolley!