I recently watched, with amusement, some beauty bloggers on Twitter get a tiny bit annoyed with Aldi for it’s penchant for blatantly ripping off big brands. I am bemused at folk who not only want to pay £40 for something that can be produced for a fiver, but also want to defend the rip off merchants. I am all for dupes, in fact, I find Aldi’s bold faced copies hilarious.
Their latest target is Benefit. A brand I used to love, but have zero good feelings for since they resumed torturing small creatures. I was delighted to discover that they were doing a They’re real dupe, but didn’t raise my hopes for two reasons. Firstly, it seemed too good to be true and also my local Aldi is pretty small, so it doesn’t get always get the cool beauty lines. Well, colour me happy because I was wrong on both fronts. Too Legit is both available & kind of great in my neighbourhood. Listen, if I can get a cruelty free & amazing mascara for £5.99 I honestly do not care what brand it is. In addition to that I just don’t understand anyone who doesn’t find this kind of outrageous copying hilarious.
As is always the case in places like Aldi, I bought other things purely because they were right there. One of which was this Smashbox dupe. I have never purchased any smashbox products. However, I do frequent social media where folks are always raving about their photo finish primer. So, of course I bought the Aldi dupe. I have not tried the original nor do I know if Smashbox are despicable, but I do feel ‘Insta ready’ wearing just this primer & aforementioned mascara. Again, I cannot not help but be tickled by attention to rip off detail.
Here is my very own face both completely bare and covered in solely these products. I am genuinely impressed and disgruntled that it is clearly so easy to cheaply make these potions. Seriously, if Aldi can do this ethically, stop giving those designer brands your money.